Think Different
Despite the poor audio/video quality, this is a great video to watch for a number of reasons:
- this is Steve Jobs shortly after his return to Apple as interim CEO.
- we’re familiar with the large-scale Jobs Keynotes but this is an internal presentation to Apple staff.
- it introduces the very successful Think Different ad campaign.
- it’s one of the best five minute explanations of good branding available.
Enjoy!
(Source: kottke.org)
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