Pebble IT

Think Different

Despite the poor audio/video quality, this is a great video to watch for a number of reasons:

  • this is Steve Jobs shortly after his return to Apple as interim CEO.
  • we’re familiar with the large-scale Jobs Keynotes but this is an internal presentation to Apple staff.
  • it introduces the very successful Think Different ad campaign.
  • it’s one of the best five minute explanations of good branding available.

Enjoy!

(Source: kottke.org)

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